Grow your home health agency with your sales team

Jun, 18 2021
By Tony J. Onaissi   According to some figures on the web, many home health agencies are struggling to get enough referrals especially after the pandemic brought the country to a halt.   Proper marketing and time are essential to get back in the driver’s seat. However, there are multiple facets to marketing and managers should keep testing various marketing channels until they determine…

Building and using your brand pillars

Jun, 15 2021
By Tony J. Onaissi   Marketing is the name of the game if you want to get home health care referrals; for without it you will struggle to let people know about your home care or hospice agency. There are many facets to marketing that we won’t discuss here, instead we will focus on building brand pillars. To “build” a brand you need solid “pillars” that will sustain…

Isoratec: From riding a horse to modern Home Care and CRM

Jun, 10 2021
By Tony. J. Onaissi   I moved to the US from Lebanon to escape war in my home country seeking a higher education degree at Purdue University. I proudly graduated with a B.S. and M.S. degrees in Civil Engineering and went on working in the private sector for many years. More than a decade later, I decided to return and help rebuild Lebanon. Inspired by my brother’s work as a physician, I…

Home Care Referrals: How to thrive

Jun, 08 2021
By Tony. J. Onaissi   This is part of our series to help you get more referrals whether you are in home care, home health care or hospice. Our methods have been tested and proved efficient over the years as we kept on testing our marketing to increase our referrals.   Sales people:   They are key to your business and the most expensive component. Make sure to hire the right person (a…

Marketing hospice and home health care to generate referrals- Based on 24 years of experience

Jun, 07 2021
By Tony J. Onaissi   Are you constantly searching for ways to market your agency to increase your hospice and home care referrals? Normal as the competition is tough and the Covid-19 pandemic has brought things to a halt.   Here are a few marketing ideas for your hospice or home health care business based on running an agency for over 24 years.   Adopt technology:   Adopting the…

Home Infusion Therapy and Home Care: A story of 24 years of caring (video)

Jun, 03 2021
By Tony J. Onaissi   We were asked by the National Home Infusion Association (NHIA) based in DC to present about our 24 years of experience running a post-acute agency overseas. So we did as shown in this dropbox link: Dropbox - Pre-Conference - Simplify your life

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