MOST RECENT BLOGS

Excellent news from CMS to boost home health referrals

Jun, 30 2021
By Home Health Care News The U.S. Centers for Medicare & Medicaid Services (CMS) on Monday proposed plans to expand the Home Health Value-Based Purchasing (HHVBP) model nationwide by the start of next year. The agency did so in its proposed payment rule for 2022. In addition to the HHVBP expansion, CMS proposed to increase Medicare payments to home health agencies by 1.7% next year, which equates…

CRM to reignite growth for home care agencies

By Tony J. Onaissi   We have been all wondering if the home health care and hospice providers are back growing fast following the devastating impact of the pandemic. As we’re having conversations about the state of the economy with friends and business leaders, most if not all of them assume that the industry is doing well because it is part of the healthcare eco system. Worst yet, they…

How to achieve growth in home care referrals

Jun, 23 2021
By Tony. J. Onaissi   This is part of our series to help you get more referrals whether you are in home care, home health care or hospice. Our methods have been tested and proved efficient over the years as we kept on testing our marketing to increase our referrals.   Home Health Marketers:   They are key to your business and the most expensive component. Make sure to hire the right…

Isoratec CRM to Get More Home Health Care and Hospice Referrals

Jun, 20 2021
By Tony J. Onaissi   In my previous article, we showed how important CRMs are to organize and optimize the sales process of home healthcare and hospice agencies. Simply put, you need a CRM especially if you have a sales team targeting your referral sources for home healthcare such as doctors, hospitals, skilled nursing facilities, etc.   That is why in 2018, we decided to build a specialized Customer Relationship Management…

Grow your home health agency with your sales team

Jun, 18 2021
By Tony J. Onaissi   According to some figures on the web, many home health agencies are struggling to get enough referrals especially after the pandemic brought the country to a halt.   Proper marketing for home health and time are essential to get back in the driver’s seat. However, there are multiple facets to home health and hospice marketing. Managers should keep testing various…

Building and using your brand pillars

Jun, 15 2021
By Tony J. Onaissi   Marketing is the name of the game if you want to get home health care referrals; for without it you will struggle to let people know about your home care or hospice agency. There are many facets to home health marketing that we won’t discuss here, instead we will focus on building brand pillars. To “build” a brand you need solid “pillars” that…

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