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“Trust, but verify” Proverb used by President Reagan   As he was negotiating nuclear disarmament with the Soviets back in the 80’s, President Reagan used a Russian proverb that became internationally known in English when he said on several occasions “Trust, but verify” when discussing U.S. relations with the Soviet Union.   The proverb still holds today and…

Marketing and excellent service are key to succeeding in your business.   Nowadays, a lot of marketing has gone digital by using social platforms, SEO optimization, paid ads on Google, Bing, Yahoo, etc. and targeted emails. As such, a lot of money is being spent by home health and hospice agencies on digital marketing.   As a sales accelerator, Isoratec CRM has identified the need to embed…

As we were building Isoratec, we wanted to obtain the latest, greatest CMS data for our customers.  As with the other systems we wanted to give our customers an in-depth analysis of the referral patterns, ICD codes, and frequency of referrals to home health.  Here’s what we discovered… We already know what kinds of patients doctors refer.  We know that most agencies want…

What is a sales CRM?   A Sales CRM is simply a “Customer Relationship Management” system built for sales departments.  It’s software, usually cloud-based, that is used by home care agencies to keep track of their interactions with prospects and customers.  A CRM system lets agencies know what their sales reps are doing, who they are calling on, and what tasks…

The pandemic is more or less under control with a gradual return to normality. However, faced with staff shortages which were not foreseen, home health care agencies like other businesses are struggling to manage their current workload, caring for their patients while not losing sight on their marketing efforts to get home bound referrals whether for home health, hospice or home care.   Marketing…

Successful companies need to appropriately handle many facets of a business such as marketing, sales, quality service, profit margins, cash flow, etc. Post-acute care agencies are no different and their challenge is even bigger as they struggle to find and retain caregivers to deliver their services.   As an international home health and home infusion therapy provider, we understood early on…